Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

No matter how much data you have about your customers, you can only understand what they need and expect...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Through our experience with the best brands in the world, we've found that the most successful organizations—and...