Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...