Strategic Marketing
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B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...
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Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...
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How to Solve your Content Crunch
Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...
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2022 Guide to Leading an Agent-Centric Contact Center
Finding and retaining great talent was never easy. But now? Effectively staffing and engaging employees...
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The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...
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Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...
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Search, Social and eCommerce Guidebook
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....
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Making the Leap to a Digital-First Enterprise
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...
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Solving 7 marketing project management challenges
There are some stressors all marketers accept as 'part of the job': starting projects with imperfect...
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How Marketing and Sales Can Align In 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...
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Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...
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Research Brief: Events and Rapid-Entry Pipeline Acceleration
Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...
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Drive CPG Revenue through Digitalized B2B E-Commerce Ordering
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...
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