Zero Party Data Revolution in Ecommerce
No AI or Machine Learning will ever know the customers better, than they know themselves.
Many marketing professionals fall into the trap of assuming in advance that they know what their customers want. This attitude tends to backfire, as customers often follow their own paths rather than aligning with the vision of brainiacs from Marketing departments. Therefore, one should consider whether the demand for more 'human' marketing is real?
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Related Categories: Customer Data, Online Marketing, Targeting
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