The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...