Targeting

The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

De opkomst van moderne Systems of Agreement
Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

2021 B2B Marketing Trends Report: How To Deal With Digital Burnout
Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Content for Every Moment
In this instalment of the Experience Essential series, we show you how you can start delivering the right...

17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

The Beginner's Guide to Dynamic Case Management
What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

The Zero-Party Data Playbook 2022
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

50 Exceptional Digital Experiences
Dynamic, scalable and engaging — but you already knew that about webinars. What you didn't know is...

Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
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