The Definitive Guide to Marketing Metrics and Analytics
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today's CMO is allocating more time and budget than ever before to understand marketing's performance and influence on growth.
Marketing lacks credibility. Often, executives outside the marketing department perceive that marketing exists solely to support sales, or that it is an arts and crafts function that throws parties, churns out Tweets, and puts logos on pens. Either way, marketing often does not get the respect.
Read More
By submitting this form you agree to Marketo contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Marketo web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Consumer Analytics, Content Marketing, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Inbound Marketing, Marketing Analytics, Marketing Automation, Marketing Software, Marketing Strategy, Online Marketing, Targeting
More resources from Marketo
The Definitive Guide to Marketing Automation
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, ...
The Definitive Guide to Lead Scoring
Why Should I Read The Definitive Guide to Lead Scoring?
Lead scoring provides sales with more qualified leads, giving your organisation a bet...
The Definitive Guide to Lead Nurturing
Today's buyers engage with brands and companies through their own research across multiple channels, long before marketing or sales has the opportu...