We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Field service technicians are often the only physical point of contact people have after buying a product...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...