Latest resources from IBM
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively i...
The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures ...
Die vier Stufen einer besseren Marketing-Perf...
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet, dass sie sich lediglich auf die Durchführ...