Latest resources from IBM
The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time ...
The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures ...
17 formas de realizar los proyectos de market...
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen aceptar esfuerzos y resultados mediocres ...