Latest resources from IBM
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¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen aceptar esfuerzos y resultados mediocres ...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...
Marketing 101: Social Media Marketing in the ...
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that co...