Latest resources from IBM
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management...
Omni-Channel Order Management: A Compelling V...
This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order Management (OcOM) solutions to manage their o...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement w...