The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

How can companies maximize their investments and take full advantage of the resources they already have...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Creating positive, seamless enrolment experiences for your customers can be mission critical to your...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...