$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Loqate have surveyed over 3,000 global consumers and 300 retail executives to bring you their latest...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...