It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige...

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...