Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Creating positive, seamless enrolment experiences for your customers can be mission critical to your...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

How can companies maximize their investments and take full advantage of the resources they already have...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...