Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige...

Erfolgreiche Testideen mit konkreten Ergebnissen unserer Kunden aus den verschiedensten Industriezweigen:...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...