Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...