In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...