Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

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Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...