Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

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Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

No matter how much data you have about your customers, you can only understand what they need and expect...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...