Interactions between consumers and brands are increasingly playing out across a wide variety of different...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

B2B marketers have shifted the way they do business as digital channels become the default approach....

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

A smooth integration is key to the success of any digital transformation project. Many organisations...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...