Segmentation

Push Notifications: What They Are, How They Work, and Why They Matter
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

Inclusive Leadership Report
How is your organization encouraging inclusive leadership? Download our in-depth quarterly report to...

Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Accelerating Adobe Experience Cloud Results
Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get...

3 Key Drivers of Employee Belonging
This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Zeven digitale best practices voor juridische professionals
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

B2B Marketer's Guide to Optimizing Customer Experience
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Top 10 Lessons From Technology Leaders On Digital Transformation
Traditional organizations in virtually every sector are in some stage of a digital transformation journey....

Die Zukunft der Personalisierung im E-Commerce
Bei der Entwicklung der Optimierungsstrategie für ihr Website müssen E-Commerce-Experten häufig mit...
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