Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...