Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Digital experience personalization is a major priority for global business leaders and investment plans...

Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

No matter how much data you have about your customers, you can only understand what they need and expect...

71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...