Segmentation

Content for Everyone, Everywhere They Go
Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...

Push Notifications: What They Are, How They Work, and Why They Matter
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

4 Traits of Effective Remote Support Tools
An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

Voldoen aan digitale verwachtingen in HR: een Europees onderzoek
In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen HR-afdelingen...

Driving customer experiences with impact
Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

HR's Guide to Digital Hiring and Onboarding
93% of millennials said that technology was important to them when choosing an employer. If you're in...

The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...
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