The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...