Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

No matter how much data you have about your customers, you can only understand what they need and expect...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Digital experience personalization is a major priority for global business leaders and investment plans...

Today's buyers engage with brands and companies through their own research across multiple channels,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

B2B marketers have shifted the way they do business as digital channels become the default approach....

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...