Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Whether those experiences take place face-to-face, on your website or at a conference, delivering on...

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our...