Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Bei der Entwicklung der Optimierungsstrategie für ihr Website müssen E-Commerce-Experten häufig mit...

Microsoft has teamed up with DocuSign to make our industry-leading eSignature apps available to businesses...

Today's marketers are faced with a landscape that demands genuine human interaction without actually...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Compared to other formats — from ebooks and blog posts to videos and podcasts — webinars offer the...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...