Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Hoe kunt u sales digitaliseren? Branche-experts voorspellen dat succesvolle ondernemingen binnenkort...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

No matter how much data you have about your customers, you can only understand what they need and expect...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...