This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...