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Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

An easy customer experience is the hallmark of today's most successful support organisations. That's...