Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...