Customer Analytics

Making the Leap to a Digital-First Enterprise
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Digital Document Processes In 2020: A Spotlight On Western Europe
In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

Master Omnichannel Campaign Management
Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

The Beginner's Guide to Dynamic Case Management
What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Prove Your Marketing Worth
In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...
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