Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

The Digital Public Library is an association that operates and manages the digital services for their...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...