In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

In a world where commercial success is increasingly defined by the quality of the customer experience...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

How can companies maximize their investments and take full advantage of the resources they already have...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...