Customer Data
Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...
New Era In Experience Report
We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...
Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....
2022 Digital Trends: Financial Services in Focus
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
Marketing and IT: The Digital Transformation Dream Team
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...
2022 Global Customer Engagement Review
Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...
Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...
2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....
Supercharge Your Marketing with Mapp's Digital Services
Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...
The 2022 headless commerce playbook
Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...
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