Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...