Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

Hope is NOT a strategy: Secure your business with the Content Cloud Seems like every week there's news...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...