The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...