Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Retail may never be the same. Consumers who were previously averse to online shopping suddenly embraced...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Powering end-to-end insights across customer experience, satisfaction, and cost management. Leading companies...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....