According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Creating amazing customer experiences is critical to the success of your business. But implementing the...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

There are 5 deal warnings that are preventing you from closing revenue. Through analyzing interactions...