Market Research

Make your Business Case for Sitecore Content Hub
You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

The Right Time for Real Time Marketing
Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The Inner Circle Guide to Omnichannel
Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Evolving Customer Experience and Expectations in Australia
Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

Fixing Failed Deliveries
Loqate have surveyed over 3,000 global consumers and 300 retail executives to bring you their latest...

Adobe Digital Economy Index - Adobe Analytics | UK August 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

The Future of Mail: Top 5 Predictions from Industry Experts
In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Banking on Great Conversations
The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Supercharge Your Marketing with Mapp's Digital Services
Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

B2B Digital Commerce: Understanding Customer Expectations
Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...
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