Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...