Marketing Analytics

Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...

The Case for a Marketing Content Hub
Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Reinventing sales: 5 imperatives for the future
The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

De opkomst van moderne Systems of Agreement
Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Digital Document Processes In 2020: A Spotlight On Western Europe
In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

The Zero-Party Data Playbook 2022
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...
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