Marketing Analytics

Search, Social and eCommerce Guidebook
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...

Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Driving Radical Customer Service Innovation
How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...

Brand Management Software Comparison Guide
See what your brand can accomplish with the right brand management software. These days, brand management...

2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....

5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Think beyond traditional CRM to elevate your customer service
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional...

Homeoffice 2020: vorteile und herausforderungen
Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

50 Exceptional Digital Experiences
Dynamic, scalable and engaging — but you already knew that about webinars. What you didn't know is...

The Ultimate CX Agent Guide
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever. This puts more pressure...
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