There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...