Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Following one of the most challenging years in business history, the pandemic has forced every company...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...