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Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Turbo-charge your growth with smoother experiences and better payment capabilities. Key Findings We know...

With the right technology and tools in place you can do what your competitors aren't doing to make the...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Creating positive, seamless enrolment experiences for your customers can be mission critical to your...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...