Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...