Marketing Insights
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Four Remote Support Teams That Keep It Simple and Succeed
An easy customer experience is the hallmark of today's most successful support organisations. That's...
Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...
Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...
3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...
The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...
Insight 50 Takeaways: Lead Generation and Pipeline Wins
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
2022 Digital Trends: Financial Services in Focus
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
Truth #1 The C-Suite is just not that into you
See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...
Unlocking the value of open economies with data
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...
Optimizing customer experience with payment presentment
Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...
17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.