Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...