We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In a world where commercial success is increasingly defined by the quality of the customer experience...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....