Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

How can companies maximize their investments and take full advantage of the resources they already have...